WE ARE FRANQUICIA BOOST

About Us

 

Franquicia Boost, founded by seasoned technology leader Sana Parvez, is dedicated to simplifying the franchise journey with clarity, structure, and transparency. Inspired by her family’s experiences with small business challenges, Sana identified a gap in the franchise industry: while large brands benefit from robust tools, smaller franchises struggle with complexity and limited support. Franquicia Boost addresses this by offering smart, accessible tools—such as automated workflows, a unified dashboard, and a matchmaking engine—to empower franchisors and franchisees to make informed decisions and grow confidently.

Our platform fosters a collaborative ecosystem, integrating with franchise consultants, legal experts, and other service providers to create a scalable support system. Backed by industry insight and a passion for uplifting entrepreneurs, we’re reshaping franchising to be smarter and smoother for all, from first-time franchisees to expanding brands. The name “Franquicia,” rooted in the Old French franchir (“to free”), reflects our mission to liberate franchise businesses through empowerment and innovation.

Meet Sana Our founder

Sana Parvez, with over 15 years of experience at Shopify, TD Bank, Barclays, and MNP, founded Franquicia Boost to streamline the franchise industry. Inspired by her family’s small business challenges, she recognized inefficiencies at a franchise expo—overwhelmed franchisees and inadequate tools favoring large brands. Her platform offers a digital-first solution, providing structure, transparency, and confidence to de-risk franchising for all.

Blending technical expertise with empathy, Sana creates a trusted guide for franchisees and franchisors. Her curiosity, evident in her love for travel and new cuisines, drives her innovative approach. The name “Franquicia,” from the Old French franchir (“to free”), reflects her mission to empower franchise businesses with the freedom to thrive.

Our Technology Partner

 

Tech Connect Alberta, a social enterprise partnered with the AMG Foundation, leverages technology to create opportunities, empower communities, and foster sustainable growth. We are committed to building an inclusive, supportive tech ecosystem where individuals—part of our member-driven community of over 7,000 tech enthusiasts, professionals, and learners across Alberta—can learn, grow, and make a meaningful impact. United by our passion for technology, we connect, share knowledge, uplift each other, and drive Alberta’s tech sector forward. Our mission places people at the heart of innovation, collaborating to shape a thriving tech landscape. Backed by the AMG Foundation’s non-profit mission, we strive to ensure technology benefits all, fostering a collaborative environment that supports both personal and provincial growth.

marketing behind franquicia boost

Payal Gaur

Marketing leader with global experience at Microsoft, Symantec, NetApp, and Progress Software, driving growth through strategy, digital innovation, content excellence, and brand leadership.

Meet our Development team

Avada Real Estate
Avada Real Estate
Avada Real Estate
Avada Real Estate